On 31 January 2026, Kingfisher SEC was proud to support The North Face at its Regent Street flagship store during the Red Box immersive event, part of a city-wide activation celebrating the launch of the new Red Box collection in collaboration with Loyle Carner.
The event formed part of a wider London experience that blended music, urban exploration and retail, attracting significant footfall to one of the capital’s busiest shopping streets. Kingfisher SEC provided two SIA-licensed security officers to manage crowd control and customer flow throughout the activation.
A High-Footfall Retail Activation
The Regent Street store was transformed into an interactive, highly “shareable” environment showcasing The North Face’s Red Box collection, inspired by 70s and 90s utility wear. Features included in-store shopping experiences, immersive installations and a tele-disco phone booth, all designed to encourage customer engagement and social content creation.
Given the store’s central London location and the heightened interest generated by the wider campaign, effective crowd management was essential to maintain a safe and welcoming environment for customers and staff alike.
Security Support for Experiential Events
Our officers worked closely with the store team to manage queues, regulate entry during peak periods and ensure smooth customer movement within the space. The focus was on maintaining safety without disrupting the customer experience — a key requirement for experiential retail and brand activations.
The Red Box campaign extended beyond Regent Street, beginning earlier in the day at Potters Field Park before sending participants across London on a scavenger-style journey. Attendees who collected special wristbands were ultimately rewarded with access to an intimate, secret performance by Loyle Carner.
Trusted London Security Services
Events of this nature require security teams who understand both crowd dynamics and brand-led environments. Kingfisher SEC regularly supports retail activations, corporate events and public-facing brand experiences across London, providing professional security officers who are trained to balance safety, customer service and discretion.
Our involvement at The North Face Regent Street Red Box event reflects our ongoing commitment to delivering reliable London security services, from retail and corporate security to complex event and crowd management operations.
If you’re planning a retail activation, corporate launch or public event and require experienced security officers, our team would be happy to support.
